2026 Lucky Bags

What is a Lucky Bag? (Fukubukuro)

In Japan, Lucky Bags—known as Fukubukuro—are a beloved tradition, especially around the New Year. Customers buy a sealed bag without knowing exactly what’s inside, and the joy comes from the surprise. The contents are always worth more than the price paid, making it a fun way to discover new favourites while enjoying great value.

Our Lucky Bags – Choose by What You Like

We’re bringing this Japanese tradition to you—with a twist.
Instead of choosing blindly, you select a Lucky Bag based on what you like, and we curate the products for you.

⦾ Each Lucky Bag includes a selection of our products at 25–45% off their original value.
⦾ The exact items are a surprise, but the style and category are chosen by you.
⦾ Limited quantities—once they’re gone, they’re gone.

Lucky Bag Options:

⦾ Small: £68 (original value £91 – £124)
⦾ Medium: £108 (original value £144 – £196)
⦾ Large: £168 (original value £224 – £305)

A little surprise, a lot of value, and a touch of Japanese joy 🧧 Perfect for gifting—or treating yourself.